Came to me as a surprise to see the creatives at Google intellectualizing they’re play with the logo as something pioneer and avant-guard. How fast can one forget MTV? One of the most powerful connections with youth was the irreverent play with the identity of the brand… the sacred logo! It was fun and it was the rise of the MTV merchandising. We’d kill for a unique t-shirt circa 87 no? So …no… Google Doodle is not a pioneer project. Equally fun and equally creative; but far from original.
They are from Israel and filmed a street art project over a three-day period and created a stop motion video of how they did it, so that you can follow along step by step should you want to try. Grafitti in Sao Paulo is reaching proportions of major contemporary art manifestations…Another Brazil export coming up?
After being wired online for so many years, becoming adept, addicted, supporter, critic, I am, together with an army of like-minded people making the effort to unplug.The poweful blackberry re-shaped the brain, and changed our attention span, the Iphone and every other smart phone is currently an extension of my arm because “I am what I app”…. But abroad and incommunicado I unplug and it feels good. Like ending a bad romance, it was inevitable that one day we’d start to say “enough is enough.” WhY? what is scarier: that big brother is watching, that someone will hack into my email or that I jump onto the band wagon like sheep? Unplug is the new black. After a character in Greenberg decides that “she’ll try to get off email”, it’s time to praise the National Day of Unplugging (March 19 to sundown of March 20) when participants were asked to put technological devices to sleep and reconnect to the real world.